Warning to Potential Sponsors
If it isn’t HazardSports tested – it hasn’t truly been tested!
We understand all the vanilla marketing is necessary to get your latest product some lime light!
But let’s get your product some street cred and respect too!
CONTENT CREATOR, (not influencer):
HazardSports has always been about content creation. When it comes to product reviews we have a moral obligation to our viewers to be honest and transparent. The biggest part of our reviews is to determine if a product is worth the cash, or if it goes in the trash! The ONLY way to determine that is by medium to long term testing! We have zero interest in unboxing videos. They are extremely misleading and provide no expectation of whether a product is up for the challenge or can stand up to the test of time! For a product to be featured across our brand on “launch date” we would need it six to eight months in advance! There is no way we are giving anything a thumbs up during an “unboxing video”! Not going to happen! We will never vomit corporate talking points or recite spec sheets! Plenty of other people doing that! We are not influencers or sales people! Longevity is the only influencer that matters here. We will use your product as intended and show how it performs! We don't tell people what to buy! We merely share our experiences with as much detail and dad humor as we can, (with a side of sracasim).
BRAND LOYALTY:
We have no brand loyalty! Whatever serves the purpose best and stretches the dollar furthest is a strong contender! We don’t mean cheap! A high dollar product comes with a greater expectation of function and longevity! If something is 2x the price but lasts 3x its competitor – that dollar went a lot further! Not to mention the value of time that wasn’t wasted replacing or repairing the product. Aesthetics are equally important because who wants to put something unpleasant to look at on their car or motorcycle! Seriously! If something of good quality breaks because it lived its complete lifespan – that’s a great use of money and we would buy it again! No complaints there! But once build quality starts to slip – your competitor starts looking like a better option!
FEATURED PRODUCTS:
If your product can’t survive honest, real-world use, don’t embarrass yourself by sending it to us! If you have a good product then by all means collect your bragging rights by letting us show what it can do and how well it is made! The standards are fair. We merely expect the products we use to reliably work as advertised! And they should continue to work for a time period that is reasonable considering the cost, build quality and use case! Once you send us the product you will see the results once our video is posted or the webpage is updated. If we encounter a problem along the way we will give you the courtesey of reaching out through the same support system that your paid customers would use. Just think of it as another opportunity to demonstrate to your customers how well you support your products! Paid product testing and reviews don’t come with predetermined outcomes. That was determined by the design and build process long before the product got to us!
ELEPHANT IN THE ROOM:
Why would any brand want to risk sponsoring HazardSports with a product or paid review content? It’s pretty simple! If we are interested in your product we will just buy it anyway and give it the same testing and review! However, if it hasn’t hit our radar then you’re missing an opportunity to be showcased on the most honest review you can get! Viewers are growing tired of the typical influencer vomiting the same product talking points during unboxing videos that are all released within an hour of the 100 other influencers of that niche! We have all taken the bait of buying that shiny new product that our favorite talking head told us was so awesome — just to watch our money disintegrate in front of our faces! If you have a solid product give it to someone who is going to give it a solid, real world grit review. We understand all the vanilla marketing is necessary to get your latest product some lime light! But let’s get your product some street cred and respect too! If it isn’t HazardSports tested – it hasn’t truly been tested!